Use
a Lot of Headlines
Use
a lot of headlines on your web site and e-zine. Some types of headlines
are free offers, questions, problem solvers, sales, and statistics. For
example,
"Free E-book", "Want To Get Out Of Debt?", "Free
Article", etc. You could also turn the headlines into graphics to make
them look more professional.
Design
graphics, templates, buttons and banner ads for other sites. Allow
people to use them in exchange for your web link on their home page.
For example, you could require the users to say on their web site,
"These graphics were made possible by (your business name and web site
address)."
Use
time-saving promotional software. You can automate your search engine
submissions, posting to online classified sites, etc. You may have to
buy them, but you'll make up the money you spend by getting your other
business requirements completed faster. Sometimes you can find this
type of software for free on the web.
Advertise
your online business by dressing in clothes that are imprinted with
your ad. It could be a T-shirt, ball cap, coat, etc. You would want to
especially do this if you are going to a crowded event, like a football
game, a county fair, party, dance, a social club, etc.
Trade
links with other web sites. They should be related to the subject of
your web site. Instead of trading links, you could also trade banner
ads, half page ads, classified ads, etc. If they turn down your trade
offer, you could offer them some extra in- centives like free things
and extra free ad space.
Start
an e-zine for your web site. When people read each issue they'll be
reminded to revisit your web site. They'll see your product ad more
than just once, which will increase your orders. You’ll need to have at
least 50% original content in it so people don't unsubscribe because
they read your information in other e-zines.
Form
an online community. It could be an online message board, e-mail
discussion list or chat room. When people get involved in your
community, they will regularly return to communicate with others. You
could also invite your online community to free
"how to" classes hosted in your chat room or by teleconference.
Write
articles and submit them to e-zines, web sites and magazines that
accept article submissions. Include your business information and web
address at the end of the article. You could also give the editors
extra incentives to publish your article, like freebies, affiliate
commissions, offers to publish their article, etc.
Give
away an electronic freebie with your ad on it. Allow your visitors to
give the freebie away as well. This'll increase your ad exposure and
attract people to your web site at the same time. You could also use it
as a bonus for another product you sell or as a free surprise gift for
your most loyal customers.
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